On and Off-Page Website Optimization | SEO Case Study

0.7% CTR

24% Less CPA

210% ROI

The Challenges

A site was brand new, and the big brands were already dominating the Search Engine Result Page(SERP) for training courses our client’s site was offering. We had to put SEO strategies to work from the scratch and treat the website at its preliminary state.

KEY PROBLEMS

Whenever we do an SEO project, we start by auditing our client’s website. Upon inspection, we found that they had a low site health score.
Another problem that we found to be critical was the site’s content. The website had many webpages with thin content.
The website’s Meta tags were not appropriately optimized and were all over the place. This resulted in lower SERP rankings.
ALF core training didn’t have decent off-page rankings. They didn’t have supporting pages or any high-quality backlinks.

Our Approach

Since ALF Core Training was a new website, we had to do everything from scratch. Even before the SEO audit, it was clear that the site lacked any kind of SEO optimization. Here are five things we did to improve their site SEO health:

Orka Socials optimized all of the company’s meta tags.
The content department created new and original content, mapping a few targeted keywords.
Our On-Page SEO department developed the On-Page internal linking strategy to improve site health.
Our Off-page team created supporting pages for the website and improved link building strategies.

Organic Keyword Visibility & Improvement.

While our content department focused on meta tags optimization and creation of new contents our technical team focused on improving functional site health.

Off-page team put together all efforts into link building strategies such as creating supporting pages for website. The good result was unsuprising to our teams that had all hands on deck. We were able to rank the website and compete it with dominating competitors of the industry that too within 5 months.

Breaking down a winning digital strategy.

Our key strategies that brought us good results in short time.

01

Supporting pages to target seed keywords pages

Website was ranking low on seed keywords. So, we created supporting posts and several internal links to target pages with these seed keywords.

02

Proper meta tags creation for site optimization

The company’s website didn’t have proper meta tags. So, we created and optimized all the meta tags of the website.

03

Internal links creation for easy audience navigation

Orka socials created internal links within site webpages along with the supporting pages. This resulted in an audience-friendly website structure.

04

Creating a well planned off-page strategy

At first, the off-page team of Orka socials created a plan to optimize its off-page SEO factors. Then, we built several high-quality backlinks and created supporting blog pages.

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