Middle East Headlines

Middle East Headlines is an internet media company. They deliver information in a fast and reliable manner…

0.7% CTR

24% Less CPA

210% ROI

The Challenges

The online news portals are always a competitive niche. Many news giants had already dominated this niche before Middle East Headlines approached us. So, we had to figure out some creative ways to outmaneuver our competition.

KEY PROBLEMS

Our Approach

As always, our first step to improving our client’s website was to do a site audit. After finding out about the significant flaws in their site, we developed a strategy and implemented it methodologically to obtain tangible results. We have listed some of the things we did in the below section:

Organic Keyword Visibility & Improvement.

We achieved great results in a short period of time.In the competitive IT Services industry, the most profitable keywords are the most competitive. Our proven SEO strategies boosted this client’s search engine rankings – resulting in top rankings for highly lucrative keywords such as Staff Augmentation, Staff Augmentation Firm, Staff Augmentation Services.

Breaking down a winning digital strategy.

Content in this section missing as well

01

SEO audit to fix primary technical issues

We conducted an SEO audit and found problems in 404 errors. We also found that the website had links to broken pages. After developing a feasible strategy, we eliminated all those errors.

02

Reduce page speed for faster than average loading time

Upon inspection from one of our SEO tools, we found that the page had a slower loading time than similar sites. We immediately reduced it to less than three seconds.

03

Optimize On-Page SEO to rank higher

We found that the website had a lousy, on-page SEO score.  The website had some missing alt tags for images. It also had a poor heading structure. We fixed all those critical problems.

04

Create a tangible internal linking strategy

Middle East Headlines had an unscientific internal linking strategy. This was evident from the presence of orphan pages on their website. We solved those orphan page problems by creating a result-oriented linking strategy.

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