Crabtree’s SmokeHouse

Crabtree’s Smokehouse is a Victorian company based in the suburb of Melbourne. The Crabtree Smokehouse label is…

0.7% CTR

24% Less CPA

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210% ROI

The Challenges

Crabtree’s Smokehouse was failing to rank even in their branded queries, let alone the non-branded keywords. The competition for ranking places was already higher, so we had to ensure that we did everything to perfection.

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KEY PROBLEMS

Our Approach

At first, we had to make sure that Crabtree’s Smokehouse would rank better for their branded keywords. Once we did that, we worked on other keywords to bring it higher on SERP rankings. Our strategy included the following steps:

Organic Keyword Visibility & Improvement.

We achieved great results in a short period of time.In the competitive IT Services industry, the most profitable keywords are the most competitive. Our proven SEO strategies boosted this client’s search engine rankings – resulting in top rankings for highly lucrative keywords such as Staff Augmentation, Staff Augmentation Firm, Staff Augmentation Services.

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Breaking down a winning digital strategy.

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01

SEO audit to optimize technical SEO factors

At first, we did a first phase SEO audit, where we found many errors. These errors were due to broken links and broken CSS and JS files. We fixed those errors for a better crawling process.

02

Image Optimization for Improved Page Speed

Secondly, we increased their site loading speed by a large margin. To achieve the speed difference, we optimized images and compressed CSS files.

03

Content Creation for Optimized Supporting Pages

We rewrote all the product pages and optimized those contents through a scientific and methodological process. Moreover, we categorized each product page according to their relevance.

04

Schema Markup Implementation for more meaningful engagement

We created Schema markups to supplement search results with more information. By implementing this process, we also improved the site’s organic CTR.

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