Niche-Based Website Optimization | SEO Case Study

0.7% CTR

24% Less CPA

210% ROI

The Challenges

Our client had a decent ranking on several of their keywords, but one of their competitors outranked them. At present, their high domain authority didn’t reflect on their Google rankings. So, we were contacted by them to regain their previous ranking. The challenge for us was that there were already big brands dominating the insurance industry. We had to go into much more detail to obtain higher SERP rankings.

KEY PROBLEMS

We found a lot of technical SEO issues errors during our auditing phase. This resulted in a low site score.
The website also had a massive content duplication problem. They almost had the same content on all their location-based pages.
Although their website had many blog posts, only a few did well on the SERP rankings.
Their site was missing location schema in almost all of the location-based pages.

Our Approach

We immediately focused on an SEO audit to know the reasons behind dropped rankings. After that, we created a methodological approach and solved all the problems-one problem at a time. Here are some of the solutions we provided to VELOX insurance:

At first, we improved the site's health to enhance Google’s crawling and indexing process.
Secondly, we managed all the duplicate contents in all location-based pages. We also rewrote blogs with substantial traffic potentials.
Our next priority was blog optimization for most of their supporting pages.
Last but not least, we implemented local business schemas for all the location-based pages.

Organic Keyword Visibility & Improvement.

Enhancing of the Google’s crawling and indexing process on the site drastically improved site’s ranking factors. Furthermore, dublicate contents once removed, our effort of writing and publishing SEO optimized blog posts was successful in garnering traffic and reader’s engagement.

We didn’t stop their. We went all in with GMB optimization along with local business schema implementation. Needless to say that increased the organic search result of this insurance website and direct traffic hit all time high in less than three months!

Breaking down a winning digital strategy.

Our key strategies that brought us good results in short time.

01

Site health improvisation for better crawling process

After an SEO audit, we found that the site had many errors and warnings. These errors had a lot of adverse effects on the site’s ranking. So, we removed these errors for a better crawling process and improved the site’s health.

02

Duplicate content management for optimized website content

Site had too many dublicate content. Almost the same contents for all its location-based pages. The only difference in all the contents was the location name. We managed those duplicate contents by making a content outline. During the content outline process, we followed a scientific On-page optimization process.

03

Creation of blog posts to create high-quality supporting pages

The website had a significant number of blog posts that didn’t rank well on SERP pages. We rewrote blog posts, which had profitting traffic potential as well, and optimized those supporting pages.

04

Local business schemas implementation

Local Business Schema may not be a ranking factor, but it improves the website CTR. Therefore, we implemented local business schemas on location-based pages.

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