Email marketing is one of the best web marketing strategies for your business to increase brand awareness, remind people of your business, and keep shoppers coming back for more.
To get the most out of your email marketing strategy, you have to build a strong campaign that ensures your subscribers get the right information at the right time.
At Orka Socials, we offer many different email marketing management services to help your business succeed by placing you in your target audience’s inbox.
Why is email marketing crucial for your business?
When you partner with Orka Socials for email marketing services, you are taking advantage of one of the most powerful and effective digital marketing channels. You may have heard that email marketing is losing steam, or it’s not as effective as some other digital marketing strategies. However, that couldn’t be farther from the truth.
Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.
People Check Their Email – a Lot
In fact, 89% of Americans check their email at least once a day. That means if you adopt an email marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes.
“89% of Americans check their email at least once a day.”It’s common sense to provide your target audience with messages that they’re bound to see, and the inbox is a perfect place.
Encourage Subscribers to Visit Your Store
You can also use email to get users to visit your storefront to make a purchase.
By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
Encourage Subscribers to Visit Your Website
If you don’t have a physical storefront, you can still use emails to get users to visit your website.
When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.
Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
You Can Appeal to Your Subscribers by Personalizing Emails
Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.
In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
74 percent of marketers say that target personalization increases customer engagement
When you personalize an email, you can start by using the subscribers name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.
You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.
You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.
You can suggest similar products, remind them about an item they left in their card, or let them know that you still have the item in stock.
Email Marketing Has the Highest Roi of Any Other Digital Strategy
ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.
The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.
With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.
You Get a High Click-through Rate With Emails
One of the goals of any digital marketing strategy is to increase clicks to your website.
Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.
When compared to tweets, emails are 6 times more likely to get a click.
Email Marketing Drives Conversions
If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.
In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.
What are Orka Socials Email Marketing services include?
It takes a team to make an email marketing campaign running. There are a lot of tasks to focus on – tasks that require specific skills that not one person can just have. It’s not enough for one person in the team to be knowledgeable in email marketing. There are a lot of things to consider including:
Responsive email design
Email segmentation and personalization
Email subject line and copy
List size and quality
Offer value proposition
What are our Email Marketing processes?
Email marketing with Marketing Automation is the best marketing strategy for not only brand awareness, re-engagement, and retention but also increase sales conversions and ROI.
Research and insights
CAN-SPAM compliance audit
Tracking and Marketing Automation
Retargeting – email and PPC ads
Measurement and Optimization