Search engine optimization (SEO) is one of the most effective, affordable ways to grow your e-commerce store and boost revenue. When you rank at the top of search results, more people can find and contact your business. If you want to boost your e-commerce store’s rankings, Orka Socials is always happy to help you.
Why does your e-commerce business need SEO?
SEO offers several benefits for companies in numerous industries — and it’s equally important for e-commerce businesses.
With e-commerce SEO, you can reach more conversion. These are the shoppers most likely to buy your product, which converts to more sales which means more revenue for your company. SEO helps you to reach this group of shoppers by optimizing your website for the right keywords they’re using.
For instance, if you sell the latest gadgets around the city, people come to your site using the keyword like buy gadgets online. It makes sense that people’s searches would feature those phrases. That is why your e-commerce SEO strategy would likely to help you to generate massive revenue.
E-commerce SEO Helps to Connect Right Consumer
Your potential customers are ready to hand over their hard-earned cash — but without SEO, they may never even know your store exists. Our e-commerce SEO services make sure your store is visible so that you can maximize your profits.
E-commerce SEO is the online marketing strategy of leveraging your brick-and-mortar to large scale business that says, “We carry kids toys!” or “We sell every cloth brand !”.
E-commerce SEO Optimizes Your Entire Product Line
As an online store, you probably have an expansive product line — even if you offer shoppers a smaller, curated selection. It’s essential that your target audience can find your goods when searching online. With our e-commerce SEO services, we optimize each of your products.
The result? Users that search for, “buy gadgets,” or, “buy a headphone online,” find your website and your products. Even better, they find what they’re looking for, which translates to another online order for your business.
Ecommerce SEO Improves Your Online Visibility
Ecommerce SEO focuses on improving your online visibility to search engines. By increasing your visibility, e-commerce SEO makes it easier for consumers to find your website. So, instead of appearing on page two of the search results, your website shows up on page one.
If you avoid SEO, and your business probably becomes vulnerable to several risks, including:
- Lower search result rankings
- Fewer purchase orders
- Less revenue
These are all risks that impact your e-commerce business. If you’re not driving valuable traffic to your website, you’re not making sales, which leads to a downturn in your overall profits. That’s not sustainable.
With our e-commerce SEO services, as well as competitive and innovative strategies, we maximize your visibility in search results. That’s why our team invests the time to learn your business, from your products to your shoppers, and builds a personalized strategy that drives results.
Ecommerce SEO is a Cost-effective Marketing Strategy
Compared to traditional marketing, e-commerce SEO is extremely cost-effective. By focusing on the keywords your target audience uses — and optimizing your website for those keywords — SEO drives the results you want to see.
It’s also the foundation of a powerful, performance-driven digital marketing strategy.
With the money your company saves with SEO, you can reinvest in your business’ success. Maybe, for example, you’ll expand your e-commerce marketing strategy to include pay-per-click (PPC) advertising or email marketing — both of which offer a high return on investment (ROI).
E-commerce SEO Provides Long-term Revenue
With a close rate of almost 15 percent — meaning 15 percent of all leads will convert — SEO offers a reliable and long-term source of revenue for your company. That’s why SEO is a long-term and ongoing process — it doesn’t deliver results overnight, but it does deliver over time.
While 15 percent may seem less-than-stellar, it’s eight times more than traditional marketing’s close rate of 1.7 percent. That’s a terrible close rate, especially when you consider the investment your company’s making each year into traditional marketing.
It’s another reason why digital marketing is becoming the trusted choice of e-commerce stores.
With the continuous results of e-commerce SEO, your company can grow over time. That translates to achieving your company’s long-term goals, which may include expanding your product line, building your team members, or reaching your dream number of sales.
The best part is that you don’t pay for the results of e-commerce SEO, unlike PPC. While the two services work well together, you pay for every click that PPC earns your company. That cuts into your overall ROI and profits. Plus, it makes your business dependent on paid advertising to drive revenue.
Ecommerce SEO Helps You Compete Against Competitors
Without an e-commerce SEO strategy, expect your competitors to beat you out in search results.
Even if you create an amazing e-commerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a solid e-commerce SEO agency will outrank you almost every time, in every search. It’s not enough to have part of the package.
With competition as high as it is online, you need the complete package — and with a personalized e-commerce SEO package from Orka Socials, that’s exactly what you get. As your partner, we’ll develop a customized and competitive strategy that places you at the forefront of your industry.
What do e-commerce SEO services from Orka Socials include?
Ecommerce SEO is a multi-faceted process. When you start selling online using web marketing, you want to ensure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.
Search engines rely on matching the words that people are searching for the words that are found on your website, meaning SEO for an e-commerce website includes informative, descriptive text.
If you have the words on your site that shoppers’ type into a search engine, you stand a better chance at being found.
In fact, more than 50 percent of users find a new company or product after a search.
However, it’s difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all the different phrases you need. To start the e-commerce search engine optimization process, you should know what keywords or phrases you want to target.
Here’s how we start our e-commerce SEO process for our clients, and what you can expect when you work with us:
- Keyword Identification
- Keyword Targeting
- Product Page Optimization
- Breadcrumbs & Navigation
- Content Creation
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or keyphrases.
By using keyword research tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.
Why keyword research is important to e-commerce SEO?
Keywords most often pertain to your products or your store’s central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”
Your company’s unique features can also enhance other aspects of your e-commerce SEO. If you’re investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keyword, “bad ingredients in dog food.”
Keyword identification is a critical part of our e-commerce SEO services because it establishes an effective strategy for your business.
The next step in our process is to implement these high-value, relevant keywords onto your website.
We use these keywords in several places, including:
- Page titles
- Meta descriptions
- Product descriptions
- Image alt text & more
This step is essential to an e-commerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.
An example of a product page optimized for SEO
While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a full-service digital marketing agency, like Orka Socials, is that we offer SEO copywriting services — note that some copywriting comes with our e-commerce SEO packages.
If you decide to invest in our copywriting services for e-commerce SEO, we feature a talented team of copywriters that specialize in several different areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written but also on-par with your brand.
Product Page Optimization
Every page on your website needs optimization for search engines.
When it comes to e-commerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”
If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your e-commerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.
To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.
Your product pages should also include images of the items you are selling.
Why e-commerce SEO focuses on image optimization?
Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its colour to its uses. For search engines, your images offer insight into the context of your product page.
It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.
That’s why our dedicated team optimizes your images for SEO.
Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.
Breadcrumbs & Navigation
An e-commerce SEO strategy also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.
It’s also essential that your navigation is easy-to-use and understand.
If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure — also called a “bounce” — can lead to a higher bounce rate.
High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of e-commerce SEO.
One of the best ways we’ve found to improve SEO for e-commerce is to use breadcrumb navigation.
Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.
Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website’s usability, we offer user experience testing services.
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your e-commerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.
A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.
The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.
A statistic on content marketing and conversion rates
Consumers love it too.
More than 60 percent of users prefer companies that create custom content, which can set your e-commerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.
For content marketing, most e-commerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.
You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.
The increased conversion rate businesses experience with content marketing.
Additional content may include:
- Videos for how-tos on product maintenance or uses
- Infographics on topics related to your products or industry
- Articles about industry topics you are knowledgeable about
- Long-form content like ebooks or white papers
With a talented team of writers, as well as a creative team of Internet marketers, Orka Socials builds innovative content marketing strategies as a part of our e-commerce SEO services — our e-commerce SEO packages include quarterly content.
What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for e-commerce sites includes all these factors and more to make your website rank as highly as possible.
Ready to make your store more visible online?
Your online store shouldn’t be stuck on page two (or worse). With help from one of the nation’s leading SEO agencies, you can experience the power of being on page one, and having an e-commerce website that ranks well, attracts as many customers as possible, and converts more clicks into purchases.
With Orka Socials and our e-commerce SEO services, you can achieve your goals.
Contact Orka Socials today to find out how a custom e-commerce SEO plan can make your store more visible and turn more of your visitors into real, paying customers. We’ll work with you to create a plan completely customized to your unique needs.