Hallmarks of local search, Google My Business listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “gadgets shop near me” yields the following results.
Best Pizza Shop Near Me Search
The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these gadget shops on the above map, and clicking the results displays in Google My Business listings.
These listings contain key information like a company’s address, hours, website, phone number, and even images.
If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
Why is Map SEO crucial for your business?
Google handles about 3.5 billion searches per day and accounts for nearly 88% of all mobile searches.
Local Google searches also directly translate into sales with 76% of those searching for local products visiting a store within the day.
Google Maps SEO can impact the way Google views your business and how or if it appears in organic search in what is known as the local 3-pack.
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Google Map Results (local 3-pack) appear at the top of the page in this Google Search. Google Maps can channel thousands of potential customers toward your business.
Unless your business ranks in the 3-pack, your chance of being found is exponentially lower. That is why Google Maps Marketing is generally considered the most important facet of local SEO work.