Orka Socials On-page SEO: Rank Higher & Earn More Relevant Traffic with Our Services
On-page SEO refers to optimization within a site that is under your control.
It is simply a tactic of optimizing individual web pages in order to rank higher and earn more relevant traffic from search engines.
What are on-page SEO services & How it can help you?
Some of the major SEO checklists which fall under On-Page SEO are as follows:
- Title Tag Optimization
- Meta Tag Optimization
- URL Optimization
- Image Optimization & ALT tags
- Content Optimization
- Mobile Friendliness
- User Experience
- Page Speed Optimization
- Internal Linking Structure
Let’s dive into our on-page SEO services list breakdown. Any combination of these services is great, but implementing them all ensures that you have a successful strategy.
Title Tag Optimization
Title tags are what appear in search results when users enter a specific query. You should always follow best practices that include things like length and keyword usage. Your title tag can affect the click-through rate (CTR) of your pages, so it’s crucial that you craft one that entices users.
You should also use your top keyword at the front or beginning of your title tag. Google wants to be sure that the content it selects to rank highly is the most beneficial to searchers.
Meta Tag Optimization
Meta tags, or meta descriptions, are the text that shows up under your title tag in search results. They give users an idea of what they’re about to read and help them decide whether to click to your website.
Like title tag best practices, you’ll want to make sure that your keywords show up at the beginning of your meta description, and that in total, it’s about 160 characters (including spaces). On the other hand, writing a compelling description helps to increase the click-through rate.
Headings help users understand the hierarchy of your site content. Optimizing your content headings is a crucial element of any SEO services list since it not only helps users understand your page, but also Google. You should feature headings on your page starting with an H1, and continue utilizing headings in order from H2, H3, H4, and so on.
Organizing heading tags is an effective practice for optimizing content. Don’t ever mess while working with headings. Heading tag should be organized hierarchically. Using your keywords in your H1 is prominent and it gives a signal to crawler what exactly a content is about.
Another strategy that should be on every SEO services list is URL optimization.
You should always consider including your target keyword in your URL while trying to keep it short and sweet. Long URLs tend to be overwhelming, whereas short, tidy ones look more approachable in search engines.
Image Optimization & ALT tag
Images are an essential part of your website pages for great user experience. They not only add interest to your content but keep users engaged.
Optimizing your images is another strategy that should show up on any SEO services list, but how can you optimize your images?
First, make sure you compress your images.
Uploading huge files to your site pages makes them load slower, and the slower your pages, the less likely users are to stay. There are a wide variety of tools that you can use, like Smush, TinyPng to compress your images without compromising quality.
Even more, you can optimize images for local SEO using image geo-tagging in it. Thus it helps your site to appear more visible in local searches.
Finally, optimize your images with alt tags. Alt tags are what show up in an image’s place if the image can’t show up in your content, for whatever reason. Not only does an alt tag give readers an idea of what’s supposed to be there, but it also helps Google understand the context of the image and what it is since it can’t read actual images.
Content optimization is probably the biggest and most important on-page SEO factor. Not to mention, it’s one of the best SEO services an agency could offer. If you don’t see content optimization on an SEO service list, there is something lacking behind before starting a successful SEO campaign.
Content is the keystone of any digital marketing plan, and it’s crucial that you optimize your content. Your site ranking is all about the content and probably the keywords your target.
Here are a few areas that you’ll want to consider:
Researching your target audience: Without having insight into your target audience, there’s no way you can create content for them. You should think about the age and gender of your target audience, as well as what they’re interested in so you can create content that targets them.
Finding valuable keywords: Keyword research is essential to optimized content. Otherwise, you’re taking a blind chance at ranking, and quite frankly, you likely won’t rank. You need to determine what keywords your audience is searching for and create content around those words.
Optimizing word count: Although there is no hard-and-fast rule for how many words you should have on any given page, research has shown that longer content gets more social shares, has more linking domains, and even ranks higher in SERPs. The sweet spot is anywhere from 2000 to 2500 words for optimal ranking.
Including CTAs: Including calls-to-action, or CTAs, in your copy give users the chance to purchase your products or sign up for your services. Without CTAs, you’re not giving users an easy way to convert, which means they might not.
Ensuring that all users can experience your website the same way — no matter what device they’re on — is crucial. Another on-page strategy that typically lands on every SEO services list is optimizing for mobile-friendliness.
Google wants to provide the best possible results to users, and they don’t consider your website one of the best if users can’t access it from phones, tablets, and desktops properly.
You can test the mobile-friendliness, or responsiveness, of pages on your site with a tool like Google’s Mobile-Friendly Test tool.
User experience, or UX, is an integral part of on-page SEO because it determines how much enjoyment site visitors get out of your pages.
Of course, your website is all about content, but it’s also about the experience users have when they find your site. Are things easy to find? Do you provide contact information in a logical spot on your website?
All these things, and so much more, work together to create a fantastic user experience. And you guessed it, for Google to rank you highly, you have to provide an excellent experience for users, which means having a top-notch website design.
Page Speed Optimization
Page speed is proven to be one of the ranking factors that Google uses to determine where a site ranks in SERPs. That means you should always look for page speed optimization on any SEO services list.
Google knows that users don’t have unlimited patience.
If you want users to stay on your site, your pages need to load in three seconds or less. That said, ensuring that your pages load faster than three seconds is crucial because most people expect websites to load in two seconds or less.
Internal Linking Structure
An effective internal linking structure is when you link to site pages from other pages on your site. You can picture it like a spider web that connects all the pages on your site together.
These are site elements that you can change and are not dependent on outside factors. Using a better internal linking strategy helps google to better understand your website content. Thus, helps to increase your ranking in a SERP.
This is extremely useful in helping Google find and index new pages on your site. The more pages Google crawls and indexes, the more chances you have to rank for key terms that you target with your content.