Orka Socials is the industry’s leading social media management agency, offering competitive social media management services. With a custom social media marketing service plan, your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, and more.
Almost 75 percent of people use social media when making a purchase decision. It’s a critical touchpoint for shoppers in the business-to-consumer (B2C) and business-to-business (B2B) industry, which is why companies invest in professional social media services.
With a client recommendation score that exceeds the industry average by 488 percent, Orka Socials is a trusted choice for social media marketing services. As your partner, we’ll help your business improve its brand awareness, customer loyalty, revenue, and more.
Discover how (and why our social media management services lead) by browsing our service packages and prices, below. You can also use our free, easy-to-use calculator to build a custom plan and quote for your business.
Why does your business need social media marketing?
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.
Many brands look at social media marketing as just another strategy along with their other traditional methods of marketing.
But when you know that worldwide social media users have reached 2.34 billion and is expected to grow to 2.95 billion by 2020, you will definitely agree that social media marketing is not just another usual marketing method.
Social media marketing has the potential to reach a large audience base.
As per research, about 12 million people are scrolling through social media more than two times daily.
This data is important since it says that there is a huge chunk of potential customers on social media who are seeing social media posts, pictures and videos at some point of time in the day.
Now, are you thinking of embracing social media marketing as the best option for your business?
Do you still have doubts whether it will work for your brand? Undoubtedly the answer is YES.
What are the advantages of using Social Media Marketing for your business?
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.
Define what you want to get out of social media to develop a social media strategy. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.
Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.
Will they find an empty storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable.
Look for ways to demonstrate your expertise as a thought leader in your industry—like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers.
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are?
Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.
Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.
But remember: you don’t have to do everything. Play with new ways to connect with your audience, and give yourself permission to learn as you go. One day, you could post a series of Instagram Stories to give customers a behind-the-scenes tour of your office. The next, you could host a quick Q&A session via Facebook Live video streaming. Over time, you’ll get a better idea of your followers’ preferences.
You can create engaging video content for social media with a simple setup—good lighting, a smartphone, and a tripod. Also, do a test run before you go live to make sure your internet connection or hotspot has enough speed to avoid delays and interruptions.
Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.
When building an ad campaign, know who you’re trying to reach and what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising. Avoid overly salesy ads, and opt for content that educates or entertains (or does both at the same time).
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.
What does our social media marketing services include?
As a full-service digital marketing agency, our social media services offer everything your business needs to succeed on social media. Our social media management services include:
Original social media posts
Cover and profile photo design
Social media network setup and optimization
Social media account audit
Brand reputation analysis
Boosted post ad management
In-depth competitor analysis
Data-driven social strategy
Dedicated social media account manager
Daily social media monitoring
Transparent monthly reports
Advanced marketing technology
Optional social media services
From original posts to custom graphics to ad campaigns, your company receives a complete (and competitive) social media marketing strategy. Let’s look at each item in a bit more depth.
Where does Orka Socials market your business on social media?
With our social media services, your business can launch a campaign on the following platforms: