eCommerce SEO: 3X the Organic Leads/Sales with 300% Growth in Organic Traffic

Background Study

Based in Commerce, California, our clients are esteemed manufacturers and distributors of premium multi-plywood flooring. Specializing in engineered hardwood flooring, they are committed to using biomaterials and an eco-friendly production process. They ensure their products are not only sustainable but also designed to maintain their appearance for years. Recognizing the growing demand for sustainable and high-quality flooring, they aimed to expand their market reach and increase direct sales through their eCommerce website. To achieve this, they turned to our SEO agency, seeking our expertise to enhance their organic traffic and drive significant growth in sales.

The Challenges

The major challenge was the intense competition in the flooring market, which made it difficult for the client’s website to stand out. We identified this through our comprehensive SEO audit for higher search rankings and a stronger online presence. Additionally, technical SEO issues such as slow page load times and poor mobile optimization were discovered during site audits, impacting search engine rankings and user experience.

To tackle these challenges, the client partnered with our SEO agency to develop and implement a tailored SEO strategy aimed at enhancing online visibility, attracting more qualified leads, and improving business growth.

Our Winning Strategy That Skyrocketed Our Client's Traffic

01

Technical SEO Audit and Fix

We began by conducting a comprehensive technical SEO audit to identify and address issues impacting the website’s performance. To resolve slow page load times, we optimized images, minified CSS and JavaScript files, and implemented caching solutions. For mobile optimization, we ensured the site was fully responsive and improved mobile navigation. These fixes significantly enhanced the website’s speed and functionality, resulting in a better user experience and improved search engine rankings.

02

Keyword Development & Intent Research

To improve search visibility, we conducted in-depth keyword development and intent research. We focused on identifying high-value keywords for both product-specific pages and supporting blog posts. This strategic approach ensured that we targeted relevant terms that aligned with user intent, enhancing the site’s ability to attract qualified traffic.

03

Detailed Topical Map

We created a detailed topical map to guide our content strategy over the next 6-12 months. This blueprint outlined a series of topics and content pieces aimed at establishing and maintaining topical authority in the eyes of search engines. By prioritizing a well-structured content plan, we aimed to consistently provide valuable information relevant to our audience.

04

Improved Product-Specific Landing Page Layout/Design

We redesigned the layout of the product-specific landing pages, updating the content to align with the new layout. This enhancement not only improved the user experience but also contributed to better search engine rankings. The refreshed design made the pages more engaging and easier to navigate.

05

On-Page/Content Optimization

We focused on optimizing on-page elements for product-specific pages. This included refining meta tags, H-tags, and existing content to better align with target keywords. Additionally, we added supporting blog posts to cover various stages of the customer journey, from top-of-funnel (ToFU) to middle-of-funnel (MoFU) content, based on our detailed topical map.

06

Off-Page Optimization

We implemented several off-page optimization strategies to strengthen the website’s authority and improve its search rankings.. This included local citation efforts, participation in HARO (Help A Reporter Out) and digital PR initiatives, and building editorial links. These strategies helped to enhance the site’s credibility and increase its visibility across various platforms.

Results

Within 8 months of implementing our SEO strategy, we achieved 300% growth in organic traffic and tripled the organic leads. The traffic acquisition graph demonstrates the consistent growth of users from organic search, peaking significantly as our campaign progressed. Through our targeted SEO strategy, we have not only increased visibility and engagement but also positioned the client as a more competitive player in their market, driving sustainable growth and long-term success.

Time Frame: Dec 2023 - Jul 2024

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