0.7% CTR
24% Less CPA
210% ROI
The Challenges
- 09 November 2018
Our client’s site was competing against a bunch of established competitors in culinary industry. It meant that we were dealing in a very competitive niche. This was never going to be easy. Moreover, they were struggling to rank on several lucrative keywords for a long time.
KEY PROBLEMS
- Low optimization score of our client's site was hurting it's ranking prospects. Hence, it was not ranking higher.
- The website loading speed of the site was not that great either. They had a page speed of more than eight seconds.
- The Off-Page ranking was low. They didn’t have many high-quality backlinks, nor did they have useful supporting pages.
- Supporting pages such as blog posts were not optimized and couldn’t rank higher in their targeted keywords.
Our Approach
It was clear to us that our client needed help in all three SEO factors, i.e., Technical SEO, On-page optimization, and Off-Page optimization. So, we optimized the following sub-factors to improve their all-round SEO score.
- We improved the page speed of the company’s website by more than six seconds.
- We conducted a technical SEO audit on different phases of our collaboration. Then, we worked on all the minute details that could impact SERP rankings.
- We created fresh content from a scientific SEO approach to boost site strength.
- We increased organic CTR through Schema Markup implementation. We also improved the link building process to enhance Off-page rankings.
Organic Keyword Visibility & Improvement.
We achieved great results in a short period of time.In the competitive culinary industry, the most profitable keywords are the most competitive. Our proven SEO strategies boosted this client’s search engine rankings – resulting in top rankings for highly lucrative keywords.
We were able to optimize all the aspects of site’s functionality that resulted in higher organic search and direct traffic.
Breaking down a winning digital strategy.
Our key strategies that brought us good results in short time.
01
Technical SEO Audit to Improve Site Health
Since the e-commerce website had poor site health, many additional issues existed. One of them was broken internal links. We created a new and improved internal linking strategy to boost site health score.
02
Page Speed Enhancement To Improve Techincal SEO Rankings
We increased the website loading speed of pages . Before we arrived, their page speed was more than eight seconds. We decreased it to less than two seconds.
03
Link Building to Improve Off-Page SEO factors
We created high-quality links to boost the website’s off-page rankings. We also implemented other Off-page techniques such as social bookmarking and directory submissions.
04
Scientific Approach for Content Optimization
We rewrote a significant number of blogs to optimize supporting blog pages. This process helped to boost site strength.
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Rambabu Thapa
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