0.7% CTR
24% Less CPA
210% ROI
The Challenges
- 09 November 2018
This new ecommerce business was fairly new and had no brand visibility while there were various competitors in the market dominating. Everything needed to be done from scratch and hence required more time and efforts.
Our clients further had little to know prior knowledge of SEO and the strategies which made it challenging for us to bring them onboard with our strategies.
KEY PROBLEMS
- The business being new, there was no keywords analysis done. Thus we had to create keyword cluster and shortlist all the relevant keywords we needed to rank for.
- The website had a lot of technical issues with their website. This harmed their site health score.
- The off-site score of client's website was below average. They had almost no off-page support to deliver stable SEO results.
- Website didn’t have optimized product and category pages. Client had created a lot of pages that weren’t impacting well on SERP rankings.
Our Approach
As whole business was a new concept, we had to start from the beginning, including keyword research. Here are the five things we did in this SEO campaign:
- Perform Competitor Research and Keyword analysis to evaluate the competitive landscape.
- Conduct an SEO audit to fix the broken link and redirection issues.
- Content and Meta Tag Optimization to achieve huge traffic potential.
- Evaluate and implement Off-Page SEO techniques such as Web 2.0.
Organic Keyword Visibility & Improvement.
Starting from keyword research to the ranking the website at SERPS, we did it all in short amount of time. We focused on all aspects of SEO strategies namely on-page, off-page and technical SEO.
We were able to rank the website for lucrative keywords and clients were able to get good ROI.
Breaking down a winning digital strategy.
Our key strategies that brought us good results in short time.
01
Competitor Research and Keyword analysis to start an SEO campaign
We used various tools like Google Search Console and Google Analytics for competition research. We also analyzed keywords to see which words to target.
02
SEO audit to fix critical technical issues
After an SEO audit, we found significant redirection and broken links issues in the Bowser Sands website. We fix those errors along with some 404 link errors.
03
Content Optimization to boost traffic potential
We optimized the product and category pages having huge traffic potential. We also created supporting posts and created internal links to targeted pages.
04
Off-Page Optimization to boost SERP rankings
We evaluated and performed many off-page Optimization techniques to boost SERP rankings. This includes Web 2.0, Press Release, Social Bookmarking, Guest Posting, etc.
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