Optimize Foreign Site | Quality backlinking | SEO Case Study

0.7% CTR

24% Less CPA

210% ROI

The Challenges

The main challenge of this venture was the language differences. As the site was in the Korean language, it was difficult for us to find and optimize the site’s exact keyword. Also, we found it challenging to write optimized content, as well.

KEY PROBLEMS

The company’s site had a low health score upon an SEO audit. There were even some spam backlinks made by competitors.
This site also had a high rate of bounce rate. This meant that there was low or no meaningful audience interaction.
The page structure of the site was not up to mark. Therefore, the website was not user friendly and had.
The site’s page speed was more than three seconds, which reduced its ranking chances.

Our Approach

As the site was in a different language, we had to be careful in analyzing it at every step. However, after the first SEO audit, we found some evident problems in our client’s websites. We have made a list of a few things that we did to improve the site’s health. They are as follows:

Our Off-page team did a backlink SEO audit and eliminated spam links.
The technical SEO team reduced the page speed to less than three seconds.
Our On-page team built FAQ and TOC to the post pages to improve the site’s organic CTR.
We also reduced the bounce rate significantly to improve meaningful audience interaction.

Organic Keyword Visibility & Improvement.

We focused on technical and off-page SEO to improve site’s overall health and enhance page speed. While we eliminated spam links, we put consistent effort to prevent spambot attacks. Our primary focus was on improving overall site and server’s security.

The organic search results surged by 20% within the three months of our campaign and direct traffic hit all time high with 40% increase.

Breaking down a winning digital strategy.

Our key strategies that brought us good results in short time.

01

SEO audit to figure out the fundamental problems

Our core SEO team did a necessary SEO audit to figure out the fundamental problems on the website. They then devised a strategic plan to solve all these problems.

02

Site structure improvement for meaningful audience interaction

Our team reduced the bounce rate to 6% from 90% by changing the page structure. We added FAQ and TOC to the post pages to engage more viewers. FAQ schema was also added to improve organic CTR.

03

Spam links removal.

We removed all the spam backlinks created by our competitors. After that, we made our high-quality backlinks to improve off-page SEO rankings.

04

Increased page speed for better crawling and indexing

We reduced the page speed to less than three seconds for the Contents free website. This resulted in better crawling and indexing process by Google.

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