Optimize Content | Implement SEO Strategies | SaaS SEO Case Study

0.7% CTR

24% Less CPA

210% ROI

The Challenges

For the new tech company on heavily dominated SaaS market in Australia and US, it was difficult to establish itself in competitive niche online. We had to use SEO strategies from the very beginning such as keyword research, content writing and other website basic functions optimization.

KEY PROBLEMS

Our client was struggling to find the right keyword to rank on. Hence, the company didn’t initially have keyword-optimized content as well.
The company had a significant indexing problem as well. Some of their low-quality pages were indexed by Google. This created a negative impact on their SERP rankings.
The company also had significant Off-Page issues. They had little to no off-page optimization, which meant that they ranked lower on SERP.
The website’s content was also not optimized. The internal linking strategy was flawed and caused more harm than good.

Our Approach

We followed a proven scientific method to implement search engine optimization. Our approach, in this case, was as follows:

Perform Keyword Analysis and competitor research.
Conduct a first phase SEO audit and figure out the critical problems.
Prepare a content outline to optimize Wolf Matrix’s website.
Prepare an internal linking strategy to boost On-Page SEO rankings.
Prepare an Off-Page SEO strategy and implement it.

Organic Keyword Visibility & Improvement.

We achieved great results in a short period of time. In the competitive IT Services industry, the most profitable keywords are the most competitive. Our proven SEO strategies boosted this client’s search engine rankings – resulting in top rankings for highly lucrative keywords.

Breaking down a winning digital strategy.

Our key strategies that brought us good results in short time.

01

Keyword analysis to start the SEO campaign

We did a fundamental keyword analysis and competitor research to start our SEO campaign.

02

SEO audit to figure out the critical problems

After doing intensive research, we focused our attention on a technical SEO audit. We figured out the main crawling problems and fixed them.

03

SEO content outline preparation

We prepared a content outline to optimize the On-Page rankings. Our primary strategy was to create an informative or conversational blog post around the targeted keyword.

04

Optimized internal linking strategy to boost On-Page rankings

We also developed a working internal linking strategy to boost the site’s SERP rankings. We also had to resolve issues caused due to malpractices such as overstuffing anchor text, using generic anchor text, etc. So we audited the internal link profile and performed anchor text optimization.

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