Table of Contents
Before you start writing, it’s a great idea to think about what you are going to write. The writing process can be awful if you are not aware of where and how to start.
Whether you are a beginner or a professional content writer, here are the things you probably aware of:
Need to create blog posts? Just write!
Need to publish landing page content? Just write!
Need to publish a case study? Just write!
Need to send a sales letter? Just write!
Need to send a love letter? Just write! No more kidding
Well, writing does not mean that you just pick up one topic and write randomly. And later publish it on a site and hoping to rank higher in Google. Earlier, I used to make the same mistakes over and over. My way of writing was simply to find a topic, then write, and later I was like what am I writing :P. Slowly, I came to know the importance of content outlining before jumping to any topic.
Similarly, writing content is not all about getting the words; it is all about finding the words you want to use and rank, which is often called an SEO optimized content.
Before you start writing any given content, I recommend you to go through proper outline first.
What exactly is the content outline?
In short, an outline is a list of all major topics and subtopics you need to cover for your article to be better than competitors that currently rank for the given piece of content. A proper content outline ensures that your flow of content is in the right direction.
Why you need a content outline for better SEO content creation?
Well, you might be wondering why the heck you need a content outline? I have a solid reason for you. Without a proper outline, it would be difficult to connect ideas with ease. It would be challenging to structure and organize content in well mannered. That’s why a content outline is an incredibly useful way to organize information.
For instance, you recently published a blog post and later realized you had forgotten something to cover topics around in an article. But with the proper content outline, you would be able to fill content or topic gaps so that you can make the content as complete as possible.
On the other hand, a stressful situation arises when you start writing, and at some point, you fail to write more. A reason is writing in freestyle without outline makes your progress SUPER slow. And, in my experience, the outcome doesn’t turn out that great.
An outline gives you a high-level overview of what you want to cover. That way, you could not miss any key points, strategies, topics, and sub-topic e.t.c.
Interestingly, the habit of content outline makes my content creation super fast and easy. I wrote this post within two days.
That’s the power of a detailed content outline.
To sum up all significance of Content Outlining, here are the points why you should outline a content before jumping right in creation:
How to outline content?
Brainstorm your target topic
Finalize your topic
Ensure the topic and create a title to express it. Let’s say you want to write a guide on Technical SEO. Your title should be something like “Technical SEO: Everything You Need To Know.” All outlines should reflect a topic sentence that summarizes the overall idea of the content. A topic or title should be brief, specific, and grammatically correct.
Gather and Generate Main Content Ideas
This is how I gather main content ideas before writing so that I could later write like a boss.
Properly Structure Your Content
For instance, if I am on writing product description, I would structure my content following a top-down approach which would look similar to:
Now It’s time to hit the keyboard!
Besides, I do have a bit of exercise for you. After completion, just evaluates how long does it takes to write, how easy do you feel while writing comparing writing without outlining vs. outlined content? I bet outline content works like a charm.