Table of Contents
1. What is UGC in SEO?
2. What are the Benefits of UGC in Marketing (SEO)?
For instance, if some of your friends showcase latest gadgets in social media, you might be tempted to buy. It acts as a gateway for other users to connect with the brands.
People Trust People Not Your brand content
It is Authentic, Real and Cost-Effective
This makes user-generated content real and authentic. So, it generates the trust factor among the customers because they see users like them posting reviews and feedback for your brand.With billions of users on Social media, what would the consequence be if people start talking about your brands? Your brand will have high visibility and a brand authority that makes your marketing campaign cost-effective.
Communicate your brand values through customer stories
It is created by loyal customers who use and care about your products and services. User-generated content speaks to your audience in a tone that is loyal and authentic. Hence, it communicates your brand values in a way like no other advertising or marketing content could.
Boosts Social Media Metrics
As a matter of fact, people love participating in UGC Campaigns as they get the opportunity to showcase their creativity to a broader group of audience.
3. How is user-generated content helpful for SEO?
Let me tell you a story. A week ago, I was seeking a quality kindle ebook reader on Amazon. I was pretty perplexed which could be the right fit. So, I went through the Amazon store to search for a kindle. Results popped right with varieties of kindle. After reviewing for a while from different buyers, I came to know Kindle Paperwhite was the right fit. After a while, I ordered it online. Boom! a win-win situation for both amazon as well as vendor.Did you notice my buying journey and the power of user-generated contents? I just made purchasing decisions simply from assessing the different reviewers. That’s why user-generated has a huge impact on sales funnel.
4. How to use UGC for better SEO performance?
Enable User Review & Testimonial
Generate Traffic Using Schema Markup:
Discussions Forums & Q&A Session
For instance, one of a post on backlinko has a massive amount of shares and comments. From this post what we can infer is that domain backlinko is providing a lot of value in the field of SEO and overall marketing industry.