Table of Contents
1. What Is Google Maps Marketing?
2. Why Is Google Maps Marketing So Important?
Google has about 3.5 billion searches per day and accounts for 88% of all mobile searches. 76% of the local searches are directly translated into sales an visit the store within a day. Google maps marketing can impact in a way that how google views your business and how it will appear in the organic search result in what is known as the local 3-pack.
The results of Google Maps (local3-pack) appear in this Google Search at the top of the page. Google Maps will bring thousands of potential customers into your company. Unless your company ranks in the 3-pack, you’re exponentially less likely to be found on the first page of search engines. That is why Maps marketing is considered to be the most important facet of local SEO work.
Furthermore, Google Maps SEO can play a huge role in optimizing GMB for local based search results.
3. What are the processes for optimizing Google maps SEO?
3.1 Get Verified GMB
In the verifying process, google may ask u several documents related to your business to verify your GMB account. So the first step is to verify your business account. So while you setup your GMB order with the category that what your competitors are using. It helps you to recognize by search engines whenever your business-related search is made. Also, you can add two categories one as primary and another as secondary.For how the GMB Should look like, you can look at the GMB of our website.
3.2 On-Page SEO
It helps when from the particular location people search about your business-related search then you have the possibility to appear in the search engine result.For the real example, let’s look at two pages from the Oyo below.
While writing an article, the title should contain the main keywords plus brand name exactly as you have in the GMB. Eg. for Oyo, Oyo is a brand name. So if they have to write articles they should include their brand name in the title. Suppose they write an article about the condition of hotels in Nepal their title would be:
Condition of hotels in Nepal | Oyo
Here the first line is the main targeted keyword and the second Oyo is the brand name of the company.
In H1 Tags you should use the exact category as you have in the GMB. Also, the URL Slug should be the exact category as you have in the GMB. Also, Create at least 1 inner page targeting that location.
3.3 Off-Page SEO
So these geotagged images you can use them in the different web2.0 sites, Citation, PBNs and in other in different social sites. This helps Google to know your location through the images.
4. So what we get after doing this all?
So next time when someone searches about related to our business, google already knows that we are there in a particular location and will show our business map in the search engines. Also with the positive reviews from the customers helps us to established in the google first search list.So its better to ask positive reviews as much as you can from your client/customers. You can send direct review link of your GMB to your customers for the reviews. Example: Orka Socials Review Link.