Table of Contents
Software as a service(SaaS) is continuously gaining popularity which means competition is on the rise. Search engine optimization can be an effective marketing tactic for SAAS companies which definitely helps to improve visibility in a search engine.
Even more, implementing an actionable SEO strategy helps to ensure that your targeted audience can find you online.
What is SaaS SEO?
How important is SEO for Saas Companies?
For instance, you are a Saas based company in Florida offering marketing automation tools. Your potential keyword for a targeted customer might be like “Saas companies in Florida, “Marketing Automation Tools, Marketing Automation Software For Startups” and so on.Without SEO, your competitor will likely rank higher for target keywords in your industry. Truth be told you are losing massive revenue to your business. If you were able to rank on those keywords there is a possibility of higher conversion in a business niche.
What are the right SEO Strategies for Saas Companies?
Not only does SEO help you to rank higher in search engines for target keywords, but it allows you to inform your users about your products, become a trusted source of knowledge in your industry, and provide your services to more customers.Well, you might be wondering what could be the actionable SEO strategies. Here are some of the strategies I would like to share with you all:
Be clear to your business objective
In order to execute your business objective, you have to stick with the right strategy and planning. For instance, adopting a search engine optimization strategy which is absolutely necessary to ensure that customers can find your company online.
Know your real competitors
You might be wondering how to find the real competitors. You can do it either manually from SERP or via SEO tools. Type a prominent keyword of your business niche in google and competitors will pop right to your screen.
After knowing your competitors, you can do a competitors analysis. Competitors analysis helps you to build your own strategy to battle in the field of your business niche.
Let’s say your competitor’s website doesn’t have a blog post, it can be an opportunity and right strategy for you to have a blog section. From blog sections, you can curate tons of informational posts which will definitely help to rank higher in google.
List what you believe are your most important keywords
Let’s say your SaaS companies developed high-end marketing automation software. So what you need to be aware of is what could be potential keywords so that a right customer can find you.
Keep in mind there might be a stiff competition exists on your SaaS products. Targeting solely on buyer keywords is not enough for higher visibility. Understand a sales funnel is crucial as it helps to better understand a potential buyer journey for your offered products.
Even more, understanding the pain points of your targeted customers, creating an informational or conversational post is always recommended.
Do you know Hubspot? It is one of the leading tech firms that offers a marketing automation platform as a SaaS product. Surprisingly they are heavily focused on content marketing. Since they offered an inbound marketing platform, they curated information content around offered products. Like “what is inbound marketing” and what you need to know about inbound marketing and so on. Publishing information based content around your products helps to build on-site relevancy and helps to rank on topically relevant keywords.
Curate Comprehensive Articles Around Your Business Niche
For example, your main keyword of the article is “Project Management.” The monthly search volume for this keyword on an average is 74,00 times based on the US. This keyword is a seed or head keyword, and it’s quite hard to get it ranked on the first page of the search engine results.
You can see a lot of content ideas which are also called LSI keywords in the bottom section of the above image. Creating content around those related keywords with a better interlinking strategy will help you to rank in head keywords.
Focus On Intent Along With Content
Let’s dive even dipper to keywords like “marketing automation tools for email”. It has a clear intent that someone is looking for automation tools particularly for email. Although long-tail keywords have a low search volume, it comes with a higher conversion rate. Above keywords is a clear transactional intent keyword.
Make sure, if the intent of the audience of your website is transactional, the landing page has to be well optimized for your targeted keywords. That makes real sense. On your landing page, you can discuss the features of your products, USP, pricing, and a lot more.
Write a comprehensive piece about what marketing automation tools are all about and how they are unique from the rest. If you are selling your services, discuss them in your article.