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If you are a mortgage company and you are still on the way of traditional marketing, this article is for you. Although traditional marketing is still prominent, your brand must adopt a digital marketing strategy in order to sustain in today’s competitive market.Well, when it comes to internet marketing, SEO is the first thing we highly recommend to your mortgage company. You might be wondering why SEO and what are its major importance? How can it help to grow your business? Read on !! We have something big for you.
Why SEO for Mortgage Companies?
Search Engine Optimization(SEO) is simply a strategy which improves your brand visibility in search engines. If your site ranked on a large number of keywords you will have a large no. of visitors on a site. High no. of visitors means a high conversion rate. Let’s say your site ranked on keyword ”Refinance Home Loan” which has 12,100 search volume. Taking 1% as a conversion rate you will get 121 new clients. That’s overwhelming right.
Some of the major importance of SEO for your mortgage companies are:
What are the first things you should know before seeking SEO service?
Your Company Overview
List what you believe are your most important keywords
Here comes keyword research into play. Keyword research is a process of discovering a potential keyword related to your business niche where users find you.
Know your audiences
Know your real competitors
Keyword Research & Keyword Intent
Informational Intent Keyword
Navigational Intent Keyword
Commercial Intent Keywords
Transactional Intent Keywords
List of Most Popular Mortgage Keywords
|Keyword||Global Search Volume|
|home equity loan||90500|
|first time home buyer||90500|
|best mortgage rates||40500|
|home equity line of credit||40500|
|VA home loan||33100|
|first time home buyer loan||22200|
|best mortgage deals||14800|
|cash out refinance||14800|
|refinance home loan||12100|
|bad credit mortgage||9900|
What are Orka Socials SEO tips for ranking higher in google?
Focus on Local SEO
Focus on curating tons of fresh content
Say no to copied content and start publishing qualitative and comprehensive content in your business niche. Long-form of content tends to rank with a large number of keywords which also helpful for your internal linking strategy.
If you are service-based or product based company either serving locally and globally, when it comes to internet marketing, SEO is the first thing we recommend.If you are ready to take your Mortgage companies to the next level and stay ahead of your competitors, we are happy to help you. Feel free to contact us as our custom SEO strategy can definitely help to grow your business.