Are you a mortgage company wondering how to get more client? Are you a mortgage company looking forward to growing your business? As mortgage companies, the biggest challenge you might face is getting consistent new clients each month. If you are seeking for SEO tips & strategy for your mortgage companies, you have come to the right place.
In the era of technology, everything becomes possible with the internet. Ordering food to the online consultation, e-learning to e-payment, everything seems simpler.
If you are a mortgage company and you are still on the way of traditional marketing, this article is for you. Although traditional marketing is still prominent, your brand must adopt a digital marketing strategy in order to sustain in today’s competitive market.
Well, when it comes to internet marketing, SEO is the first thing we highly recommend to your mortgage company. You might be wondering why SEO and what are its major importance? How can it help to grow your business? Read on !! We have something big for you.
Why SEO for Mortgage Companies?
Search Engine Optimization(SEO) is simply a strategy which improves your brand visibility in search engines. If your site ranked on a large number of keywords you will have a large no. of visitors on a site. High no. of visitors means a high conversion rate. Let’s say your site ranked on keyword ”Refinance Home Loan” which has 12,100 search volume. Taking 1% as a conversion rate you will get 121 new clients. That’s overwhelming right.
Some of the major importance of SEO for your mortgage companies are:
- SEO Offers Long-Lasting Results for a Business
- You’ll Receive Impressive ROI
- Organic Search Is Often Times the Primary Source of Traffic
- SEO Can Be Cheaper Than Other Paid Search Strategies
- SEO Offers Credibility and Trust to Your Audience
- You Can Get More Customers and More Traffic with Local SEO
What are the first things you should know before seeking SEO service?
There are many SEO companies who could say we will rank your site higher on google. Even more, will double your traffic and conversion. Hello, my folks, this is never going to happen. SEO is a long term game and make sure it can’t happen overnight. Implementing the right strategy with the right people is crucial. If you are in a way to choose the right SEO company for your mortgage niche make sure they will raise the first question about your business. We are here at Orka Socials is happy to help you at every moment. Here are the few things you should be aware of:
Your Company Overview
This is the first and most crucial phase to determine what your company objective is? If a company is offering products and service what could be the geographical areas you would like to target your audience? Is your company giving value to seekers and blah blah?
List what you believe are your most important keywords
Since your brand is solely focusing on SEO, you should be aware of what can be a prominent keyword so that potential clients can find you. What can be the right keyword that can convert into conversion and so on?
Here comes keyword research into play. Keyword research is a process of discovering a potential keyword related to your business niche where users find you.
Know your audiences
Are you offering your products/service either local or global? What could be the buyer persona? Well, a buyer persona is a fictional character of your customer like gender, age, behaviour along with additional attributes.
Know your real competitors
Discover your true competitor and know why the heck they are at the top positions? How are they doing well in your business niche? What are their SEO strategies? Why are you lagging behind your competitor? What could be a SWOT analysis namely Strength, Weakness, Opportunity & Threat? It can give great insight into your business niche to prepare a plan and execute them accordingly.
Keyword Research & Keyword Intent
Well, discovering a potential keyword to a business niche is prominent. As we already talked on keyword research earlier, you should be laser-focused on keyword intent. Stuffing keywords is a long gone. Google updates its search algorithm frequently and they are very good at identifying a keyword intent. In this section I will be discussing on keyword intent types along with an example:
Informational Intent Keyword
Types of keywords which are solely focused on replying to an answer to the user query. These types of keywords often start with wh- question. Let me give you an example:
- What is a home equity loan?
- What is the benefit of a home equity loan?
- Is a Home Equity Loan a Good Idea?
Above list of keyword intent clearly shows someone is looking for information.
Navigational Intent Keyword
Types of keywords where the users are actually navigating to a website using a brand keyword. Like Facebook, Amazon, Netflix are navigational intent keywords.
Commercial Intent Keywords
Types of keywords where the users are at the stage of buying products or services. This sort of keyword has a high conversion rate and boosts your overall revenue. Let me make you clear with a suitable list of keywords:
- best mortgage lenders
- bad credit mortgage
- home equity
- jumbo loan
- FHA home loans
- home loan comparison
Transactional Intent Keywords
Types of keywords that have a higher potential of buying products/services. It has more probability of converting a searcher into buyers. Let me give you an example with a list of keywords:
- Home buyer loans
- First-time buyer
If you need a further list of keywords that are related to mortgage niche, let’s have a look:
List of Most Popular Mortgage Keywords
|Keyword||Global Search Volume|
|home equity loan||90500|
|first time home buyer||90500|
|best mortgage rates||40500|
|home equity line of credit||40500|
|VA home loan||33100|
|first time home buyer loan||22200|
|best mortgage deals||14800|
|cash out refinance||14800|
|refinance home loan||12100|
|bad credit mortgage||9900|
What are Orka Socials SEO tips for ranking higher in google?
Well, SEO can make or break your website if not implemented strategically. So executing as per your plan is crucial for ranking higher in google. Here are the tips we would like to share with you all:
Focus on Local SEO
If you are a global-based brand do not ever neglect your local customers. Optimize your website for local customers too. One of the first things is to setup a Google My Business Listing in order to rank locally. NAP citation, local-based content can be helpful too where you can include within your site.
Focus on curating tons of fresh content
Content is still the king in SEO. No content means no keyword, no keyword means how are you going rank higher on google? Google algorithm changes rapidly. Make sure they are smart enough to identify a duplicate and copied content which will significantly impact your search engine ranking.
Say no to copied content and start publishing qualitative and comprehensive content in your business niche. Long-form of content tends to rank with a large number of keywords which also helpful for your internal linking strategy.
No doubt, technology along with consumer behaviour is evolving constantly. Every business faces unique challenges and they sure have to adopt the right marketing strategy in order to sustain in today’s competitive market.
If you are service-based or product based company either serving locally and globally, when it comes to internet marketing, SEO is the first thing we recommend.
If you are ready to take your Mortgage companies to the next level and stay ahead of your competitors, we are happy to help you. Feel free to contact us as our custom SEO strategy can definitely help to grow your business.