The main challenge of this venture was the language differences. As the site was in the Korean language, it was difficult for us to find and optimize the site’s exact keyword. Also, we found it challenging to write optimized content, as well.
We focused on technical and off-page SEO to improve site’s overall health and enhance page speed. While we eliminated spam links, we put consistent effort to prevent spambot attacks. Our primary focus was on improving overall site and server’s security.
The organic search results surged by 20% within the three months of our campaign and direct traffic hit all time high with 40% increase.
Our core SEO team did a necessary SEO audit to figure out the fundamental problems on the website. They then devised a strategic plan to solve all these problems.
Our team reduced the bounce rate to 6% from 90% by changing the page structure. We added FAQ and TOC to the post pages to engage more viewers. FAQ schema was also added to improve organic CTR.
We removed all the spam backlinks created by our competitors. After that, we made our high-quality backlinks to improve off-page SEO rankings.
We reduced the page speed to less than three seconds for the Contents free website. This resulted in better crawling and indexing process by Google.