The website was facing massive page indexation issues.
Another challenge was with the URL structure. The overall URL pattern of the site was similar to https://example.com/3a5ebc944f41daa6f849f730f1.
The site URLs were constructed with jumbled words/ page id.Overall site URLs were constructed with jumbled words/ page id. According to Google guidelines “A site’s URL structure should be as simple as possible“. Google uses predictive analysis to identify duplicate content when the URL pattern is similar. It means if the URL pattern is the same all over the pages, Google thinks it is a duplicate page and won’t crawl afterwards.
We achieved massive results in a short period of time. Within 3-4 months of working together, the client recorded increase in organic traffic and index coverage trends showed a massive indexation of pages. Their organic traffic tripled and lucrative keywords and traffic keep surging over time.
Auditing the site was our first step that helped us identify the problem which affected the site’s health in terms of crawling and indexing. We fixed some critical issues and made sure the site is healthy.
We used a Google Search Console (GSC) audit, which entails a comprehensive crawling and indexing study. We utilized several GSC reports to determine and repair any problems that might have an adverse influence on organic search performance.
During an audit, we generally crawled a website multiple times and in various ways. Since merely relying on tools to diagnose technical problems is insufficient, we carried out a comprehensive manual examination to pinpoint the source of the problem. For crawling websites, we used numerous tools that each fulfilled a distinct function.
After going through three different audits, we prepared recommendations to increase the technical site health. These technical recommendations include various factors like crawling, robots.txt, XML sitemap, structured data etc.