For the new tech company on heavily dominated SaaS market in Australia and US, it was difficult to establish itself in competitive niche online. We had to use SEO strategies from the very beginning such as keyword research, content writing and other website basic functions optimization.
We achieved great results in a short period of time. In the competitive IT Services industry, the most profitable keywords are the most competitive. Our proven SEO strategies boosted this client’s search engine rankings – resulting in top rankings for highly lucrative keywords.
Our key strategies that brought us good results in short time.
We did a fundamental keyword analysis and competitor research to start our SEO campaign.
After doing intensive research, we focused our attention on a technical SEO audit. We figured out the main crawling problems and fixed them.
We prepared a content outline to optimize the On-Page rankings. Our primary strategy was to create an informative or conversational blog post around the targeted keyword.
We also developed a working internal linking strategy to boost the site’s SERP rankings. We also had to resolve issues caused due to malpractices such as overstuffing anchor text, using generic anchor text, etc. So we audited the internal link profile and performed anchor text optimization.