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Everyone today has access to the smartphone and the Internet. They simply search the internet if they need to know about anything. So your online presence should be strong.When people search for your business, If you are ranked on the first page of google, then the visitors will visit your website and with the perfect landing page, you can convert your visitors to your customers.
Here are 10 SEO strategy for a law firm
Optimize For Local Search (Google My Business, Reviews, Local Citations / Directories)
So the law firm should create a GMB account and list all the information. Below is the example of how GMB looks after you verified your account.
Also, they can list their business information in the local citation. It helps to target the local audience. NAP (Name, Address, and PhoneNumber) should be the same in all the local citations and in the GMB.
Schema Markup for Law Firm Local SEO
How schema looks like
Add legal Q&A’s via blog posts
Active Presence in Social Media
Blogging / News Articles for Law Firm SEO
There are different ways but one easy way to meet this challenge, and deliver phenomenal growth in traffic and exposure at the metro area level, is through what I call news article marketing.
With the news article/blog marketing, we publish news and information from their targeted metro areas directly on the blog within the law firm website.The advantages of business blogging are difficult, but when it comes to local SEO for law firms, the impact is exponential. After this, first, when you are covering local news and information, you’ll naturally attract visitors from those specific metro areas. This will increase the brand exposure for your law firm in your desired markets.
Optimize Your Homepage with your Keywords
Your images, title tag, and meta description, also play a significant role in your SEO to rank in google search engines and can be optimized with your keywords. Your meta description cannot be the same in two different pages and title length also should be below 600 pixels.
Determine Your Law Firm’s Target Keywords
So, think about exactly what kind of searches you want your law firm to rank for. Write down possible keywords for each practice area, to associate with them. Next, do a bit of research related to your search terms by going to Google and taking a look at the results when you enter in your keywords. Do you consider the results to be aligned with your practice? How can you stand out from these results?Also, consider the “searches related to” section at the bottom of the page for additional relevant keywords.
Verify Your Website is Mobile-Friendly
So your website should be mobile-friendly. If your site isn’t mobile-friendly then the user cannot get the exact information from your website, so console your designer if you don’t have a mobile-friendly website.You can click here to check whether your website is mobile-friendly or not.
Use Optimize and geotag images.
So it’s better to upload optimize images on your site. For reference, I suggest tinypng or Short pixel for image optimization.